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About Me

Hi, I'm Yichen Xu. Feel free to call me Sabrina! 

Born and raised in Shanghai, I have been inspired by a city that honors and embraces the mix of eastern and western cultures. From a young age, my dad and I would play a “problem solving” game, asking “Does this product make sense? How would you make it better?” Design, for me, became a natural approach to creativity and logic. 

As a Product Designer, I love absorbing history and culture, innovation and learning, new technology with user experience. I take a systematic approach to creative solutions, a mix of emotion and logic. I blend research, storytelling, market trends and business in order to design a strategy that elevates the relationship between products and their users.

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